How Web Designing And Online Marketing Are Interrelated

Garry Neville
3 min readMay 6, 2021

Online marketing is spreading its wings across the globe owing to the ease of shopping it allows to the customers. Although the traditional marketing methods are still much in demand, the world of internet is creating its own customer base on a massive scale. Considering advent of latest web designing and development technologies in the online marketplace, this trend will only rise. The interrelation between web designing and online marketing hence seems to strengthen in the coming times, enabling e-commerce to gain an everlasting foothold.

Changing phase of web development and designing

In the early web development era, web sites took time to complete due to the lengthy coding techniques. However, a group of developers worldwide have emerged today with their own versions of content management systems that have made things simpler for web owners. They can now manage their websites easily without having any prior knowledge or training on website development. They can easily create, change or remove content from their website. To maintain security, the CMS allows them to assign roles depending on the tasks given to different website users.

Modern day web design

Expert professionals provide all the necessary features in the CMS during their web design endeavors. They prefer using upscale design technologies like jQuery, HTML, CSS and JavaScript in their latest versions to equip the website with a whole range of facilities. The modern-day CMS based websites hence consist of numerous features like:

Responsive designs: Rich selection of responsive CMS website designs that look perfect not only on your desktop but also on mobile devices. The content management systems provide assistance of design editor that help you to customize the designs.

Online store: CMS website designs make way for complete eCommerce software solutions that enable you transform your site into an online store. The content management systems nowadays are available with built-in third-party payment software integrations such as PayPal, Escrow, Stripe, and more.

Social media integration: It is another common feature, which is available in almost every CMS and lets you spread the scoop about your product to the potential audiences. If in case, the web design lags behind in this feature, you can always add a plugin through the dashboard.

SEO friendly: WordPress Plugins like All in one SEO pack, Yoast, etc., are highly effective in making your web design SEO friendly. Hence, if the CMS does not contain SEO facility already, you can always install any of these Plugins and helps your site to fare decently on search engines.

Security: The latest web designs prefer not to comprise with security hence making the websites a safe place for online marketing. Be it to safeguard the database or the individual web page from cyber attacks, these sites are ready for every challenge.

Customer support: It is simply great if your web design has provision of a customer support feature. This will help you interact with your customers and sort out their problems regarding the use of your products.

Softenica Technologies is a company that offers Website Design and Development Services in Lahore to clients across the world. Being in the industry for more than a decade it has set benchmark for other companies offering similar services.



Garry Neville

I have 4 years experience of Web Design and Development in a well reputed Software house. I have built many websites including Ecommerce, and, Affiliate sites.